I help brands connect with their audience through strategic marketing, digital engagement, and creative design, ensuring each project aligns for maximum impact.
From setting up visual branding and crafting engaging content strategies to managing onsite events and securing sponsorships, my focus is always on delivering value and building lasting connections.
PAST PROJECTS
TOKYO JELLY
A Japanese-made, nutrient-rich jelly product had been in the Singapore market for six months but struggled with low sales due to a lack of in-store presence and minimal online engagement beyond its main website. The product, known for being healthy - free from preservatives, artificial coloring, fat-free, and low-calorie; required a strategic push within a limited budget and a strict timeline of three months.
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ABURIYA
popular Japanese Yakiniku restaurant sought to increase its presence among locals in Singapore, where it was primarily known within the Japanese community. The goal was to craft a social media strategy that would appeal to Singaporean diners, building awareness and driving local engagement.
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Mondo Mio
Mondo Mio, a restaurant established in 2009, faced challenges with a weak social media presence. They aimed to revive their online engagement and attract more diners, especially as COVID-19 restrictions were gradually lifting. The project was focusing on reintroducing the restaurant to the public through revamped dish presentations and increased online visibility.​
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The Polliwogs
The Polliwogs, an indoor children's gym, sought to build its social media presence, having been around since 2010. The goal was to create engaging content and drive visibility through social media.
Jumprrocks
Jumprrocks, a newly opened indoor trampoline park that was opened at Kinex in 2022, needed a comprehensive strategy from the ground up to create a vibrant and welcoming space for both kids and adults. I was deeply involved from the initial planning and blueprint stage to the final marketing launch.
Purrfect Avenue
Purrfect Avenue was designed as a multifunctional space located at Clarke Quay Central, combining a cat café, playground, and a relaxing co-working space for parents. The concept aimed to create a unique experience where visitors could enjoy coffee, interact with the resident cats, and allow children to play at the adjoining Polliwogs playground, offering something for everyone.
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Working together with my eldest niece, we came up with the illustrated design of the cat murals to be placed in the cafe.
Mini Golf @ SAFRA Mount Faber
This event marked the first-ever Mini Golf Adventure at SAFRA Mount Faber, not only introducing the sport to SAFRA members and the public but also promoting Premier Golf, the golf simulator tenant located in the club.
The event was a strategic effort to engage visitors and generate excitement for the SAFRA 33rd Annual Golf Championship (AGC).
SAFRA 33RD ANNUAL GOLF CHAMPIONSHIP
The SAFRA Annual Golf Championship at NSRCC was a meticulously organized event designed to revive interest after a four-year hiatus. Previously, it had drawn just over 100 golfers, with $20k spent on prizes and $5k raised for charity.
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The challenge was to rebuild trust and achieve a strong turnout within a four-month timeframe, and aiming to double the charity donations to $10k.
BEER MUSIC PLAY
With only one month to promote the Beer Music Play event, and receiving direction from the events team late in the planning process, the challenge was to quickly build interest and secure attendees despite the limited time and initial uncertainty.
SAFRA 34TH ANNUAL GOLF CHAMPIONSHIP
As the lead for the SAFRA 34th Annual Golf Championship, the focus was on securing an optimal venue, maximizing sponsorship opportunities, and setting a new standard for event presentation.
The project required careful planning, coordination, and strategic thinking to ensure its success.
