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23 September 2026 marks two years since Trixy.& officially became a company. It feels slightly strange saying Trixy.& is only two years old because the experience behind it obviously did not start two years ago. I have been working in marketing for more than 20 years, across different industries and through a time when marketing looked very different from what it does today. Eventually, I decided to take all those years of experience and do something of my own. And that becam

Most businesses do not wake up one morning and suddenly decide, “I think I need a marketing consultant.” Usually, it happens more gradually. The business gets busier, social media becomes inconsistent, the website has not been updated in ages, there are promotions that need artwork, somebody wants to start doing videos, an event is coming up, and suddenly marketing has become this very long list of things that everyone knows needs to be done but nobody really has the time to

When a business closes, it rarely affects only the people running it. Customers may suddenly lose memberships, bookings, services, subscriptions or simply a place they have supported for years. Employees are affected, suppliers may be left with gaps, and an entire customer base can suddenly find itself looking for alternatives. For other businesses in the same industry, this naturally creates an opportunity. It is becoming increasingly common to see businesses respond by offe

I came across a CNN article recently about restaurants using AI generated food images on their menus. Some of the examples have been mocked online and labelled “AI slop”, and I can understand why. Some looked strange. Some looked far too perfect. Others barely resembled food you would expect to receive when your order eventually arrives at the table. If a restaurant is selling an actual dish, I believe customers should be able to see what they are genuinely ordering. If AI cr

Lately, I have been seeing a lot of conversations online about agencies that know how to make everything look nice on the outside. Nice branding. Nice portfolio. Nice proposal. Nice promises. Nice words. Everything looks convincing. And that is exactly where many businesses get caught. Because some agencies are very good at selling the dream. They know how to present the package, say the right things, show the right examples, and make clients feel like they are in safe hands.

In business, in branding, and in marketing, there is always a reason to wait. We wait for the market to stabilise. We wait for better timing. We wait until we feel more confident, more prepared, more certain, or more financially ready to make the next move. Some businesses wait for the perfect campaign, the perfect product launch, the perfect brand positioning strategy, or the perfect moment to finally show up in front of the audience they have been trying to reach. But if th

The hardest truth to swallow is this: no matter who you are, you can be replaced. At work, years of loyalty can be undone by one resignation letter, one restructure, or one new hire who picks up your role as if you were never there. The projects you lost sleep over, the late nights you sacrificed, the pressure you carried quietly, all of it can be reassigned within a week. The seat you once filled will not stay empty for long. In life, it cuts even deeper. Friends you thought

In today’s business world, almost every company talks about building a brand, creating visibility, and finding that one moment that puts them in front of everyone. Whether it is through social media, a marketing campaign, or a piece of content that suddenly takes off, the idea of “going viral” has become something many businesses openly chase. After all, who would not want more attention, more enquiries, more leads, and more people talking about their brand? On the surface, i

“The market is bad.” “Customers are spending less.” “There are too many competitors.” “AI is changing everything.” “Costs are going up.” Sound familiar? Over the years, I have heard these exact same lines from business owners across different industries. F&B. Retail. Services. B2B. Lifestyle brands. Startups. Even established companies. And to be fair, none of these concerns are completely wrong. The market has changed. Consumer behaviour has changed. Technology is moving fas

Whatever your mind can conceive and believe, it can be achieved. The mind is powerful. What you choose to believe about yourself often...

Life is full of choices, some big and some small. When we have the privilege of choice, it is easy to get caught up in fear of making the...

For years, marketing leaned on polished campaigns and perfect branding. Everything was curated to look flawless, leaving no room for...

People often think content creation is just about posting a nice picture with a caption. For me, it is far from that. Every piece of...

For a long time, social media marketing was measured by vanity metrics where success meant impressive reach or a post going viral for a...

Control feels like safety. For many employers, holding on tightly to every detail is not about micromanagement alone; it is about fear....

Sometimes you’re handed something that looks like a gift. But when you try it on, it doesn’t fit. Maybe it’s the wrong size .Maybe it’s...

Life rarely unfolds in a straight line; plans shift, roads close, and circumstances change, and suddenly you find yourself walking a path...

Trends can be fun; they create momentum, spark conversations, and sometimes give brands the quick lift they crave. Jumping on a viral moment once in a while can make sense, but when every move becomes about chasing the latest wave, something gets lost. What gets lost is not just attention, but identity. The audience begins to see a brand not as a leader, but as a follower. Copycat marketing signals that a company is watching others instead of setting its own pace. For a mome

Starting over often feels like failure. It carries the weight of what did not work, the endings we did not expect, and the uncertainty of...

Artificial Intelligence has quickly moved from being a buzzword to becoming a core part of marketing. It powers automation, delivers...