For a long time, social media marketing was measured by vanity metrics where success meant impressive reach or a post going viral for a...

Control feels like safety. For many employers, holding on tightly to every detail is not about micromanagement alone; it is about fear....

Sometimes you’re handed something that looks like a gift. But when you try it on, it doesn’t fit. Maybe it’s the wrong size .Maybe it’s...

Life rarely unfolds in a straight line; plans shift, roads close, and circumstances change, and suddenly you find yourself walking a path...

Trends can be fun; they create momentum, spark conversations, and sometimes give brands the quick lift they crave. Jumping on a viral moment once in a while can make sense, but when every move becomes about chasing the latest wave, something gets lost. What gets lost is not just attention, but identity. The audience begins to see a brand not as a leader, but as a follower. Copycat marketing signals that a company is watching others instead of setting its own pace. For a mome

Starting over often feels like failure. It carries the weight of what did not work, the endings we did not expect, and the uncertainty of...

Artificial Intelligence has quickly moved from being a buzzword to becoming a core part of marketing. It powers automation, delivers...

I spent years working under different bosses, in different companies, with different cultures. And through all that time, I realised...

I have always been the odd one out. In my family. Among my friends. In the spaces where I tried to belong. Being different is never easy....

The Rise of Short-Form Video Short-form video has dominated the digital marketing landscape in recent years. Platforms like TikTok,...

There was a time when leaving the office meant leaving work behind. Today, with phones in our pockets and notifications buzzing at all...

This quote makes me pause because wishes are easy; we all have them. We wish for success, more time, better opportunities, or an easier...

October is Breast Cancer Awareness Month and while pink ribbons and campaigns fill our screens, the truth behind them is far deeper....

In the landscape of modern marketing, winning attention was once the ultimate goal. Brands invested heavily in bold headlines, flashy...

For a long time, I struggled with the idea of boundaries. I used to think that saying no or drawing a line meant I was closing myself off...

Sometimes it is the smallest gestures that carry the most weight. A simple hello may feel ordinary, but it has the power to brighten...

AI-driven tools dominate the marketing conversation in 2025. Every brand wants smarter targeting, automated copy, and predictive...

23rd September will always stand out for me. It is the day I officially registered my company, and honestly, I never thought I would...

Right now, I wear two hats every single day. One is the hat of the employee, the other is the hat of the employer. This is my reality,...

The phrase done is better than perfect  has stayed with me because it shifts the focus from overthinking to moving forward. Perfection...