Jumprrocks, a newly opened indoor trampoline park that was opened at Kinex in 2022, needed a comprehensive strategy from the ground up to create a vibrant and welcoming space for both kids and adults.

 

Over a nine-month period, I was deeply involved from the initial planning and blueprint stage to the final marketing launch.

Key Actions

• Blueprint and Space Planning: Collaborated with the team from the very beginning, contributing to the design and layout of the space to ensure it was both functional and inviting. The focus was on creating an environment that appealed to families and could accommodate a variety of activities, including birthday parties.
   

 

• Branding and Design: Led the creation of a bright and cheerful brand identity, including the design of the logo and selection of colors. The branding was crafted to ensure that Jumprrocks was perceived as a fun, safe, and exciting destination for all ages.
   

 

• Creative Direction: Took charge of all creative outputs, from designing marketing materials to establishing a consistent and engaging social media presence. This included crafting content that showcased the park’s unique features and the excitement it offers.
   

 

• Website and Space Development: Worked closely with the team to design both the website and the physical space, ensuring that the online and offline experiences were cohesive and aligned with the brand’s energetic and welcoming identity.
   

 

• Influencer Engagement: Strategically engaged influencers to promote Jumprrocks, resulting in increased awareness and a noticeable rise in family visits and birthday party bookings.
   

 

• Partnership with Third Parties: Collaborated with third-party platforms like KLOOK to widen brand awareness. This partnership resulted in an increase in package sales, bringing in more visitors to experience Jumprrocks.
   

 

• On-Site Events: Organized events within the mall to give people a taste of the Jumprrocks experience, which successfully attracted more foot traffic despite the park’s secluded location. These events also included on-the-spot package sales, further increasing customer engagement and bookings.
   

 

Results

• Increased Local Awareness: By the second month, there was a noticeable increase in local diners, indicating the success of the strategy in broadening the restaurant’s appeal.
   

 

• Successful Kickstart: The project effectively kick-started the restaurant’s social media presence, generating excitement, and setting the stage for continued growth.