The SAFRA Annual Golf Championship at NSRCC was a meticulously organized event designed to revive interest after a four-year hiatus. Previously, it had drawn just over 100 golfers, with $20k spent on prizes and $5k raised for charity.

 

 

The challenge was to rebuild trust and achieve a strong turnout within a four-month timeframe, and aiming to double the charity donations to $10k.

Planning and Strategy

• Revitalization Strategy: Focused on re-engaging the golfing community and rebuilding trust in the event after a four-year hiatus. This involved continuous engagement through social media, direct communication with golf members, and securing support from sponsors.
   

• Sponsorship Acquisition: Secured $76k in sponsorships, which was essential for expanding the event’s scale and enhancing offerings to attract more participants.
   

 

Execution

• Coordination with NSRCC: Collaborated closely with NSRCC to ensure the venue was well-prepared to welcome both returning participants and new attendees, creating a professional and engaging environment.
   

• Design and Marketing: Worked with designers to develop marketing materials that reignited interest in the event. The focus was on appealing to the classy persona of the golfers, ensuring the materials reflected this tone.
   

• Logistics and On-Site Management: Led a logistics team that ensured smooth operations on the day, from setup and participant registration to event flow, creating a seamless and enjoyable experience for all attendees.
   

• Production and Distribution: Managed the creation of essential event materials, including marketing collateral, t-shirts, vouchers, and trophies, which reinforced the event’s new branding and enhanced the participant experience.

 

Results

• Event Turnout: Successfully attracted around 200 golfers and guests, significantly revitalizing the event.
   

• Seamless Experience: Provided a smooth experience for all participants, from registration to the day’s activities and evening entertainment, including prizes and a photo booth.
   

• Social Media Impact: Post-event, shared images on social media generated excitement among golfers looking for their photos, leading to increased followers.
   

• Membership Growth: Achieved a 185% increase in SAFRA Golfing Section memberships, with a notable rise in sign-ups for monthly golf games.
   

• Sponsor Visibility: Ensured strong engagement and visibility for sponsors, maximizing their return on investment throughout the event and its promotion.
   

• Financial Impact: Secured $76k in sponsorships and raised $14k in charity donations, surpassing previous years' outcomes.