Tokyo Jelly

A Japanese-made, nutrient-rich jelly product had been in the Singapore market for six months but struggled with low sales due to a lack of in-store presence and minimal online engagement beyond its main website. The product, known for being healthy - free from preservatives, artificial coloring, fat-free, and low-calorie; required a strategic push within a limited budget and a strict timeline of three months.

Objective

Brand Awareness on Social Media & In Store

Key Actions

Rebranding: Updated the product’s image to resonate better with Singaporean consumers, focusing on its appeal as both a healthy and delicious option with engaging local influencers of different background; actress, family, children, working adults.

Social Media Strategy: Developed a targeted online presence beyond the company’s website, using cost-effective social media campaigns to increase awareness and drive engagement.

In-Store Execution: Implemented budget-friendly marketing materials and displays in Guardian stores to establish a stronger physical presence, ensuring maximum impact within the budget constraints.

Results

Sales Boost: Increased sales by 30%

Market Success: The product sold out in all Guardian stores within one month, well within the three-month timeline.