Key Actions

• Social Media Presence Building: Focused on growing The Polliwogs' social media presence by creating engaging, family-friendly content. The goal was to reignite interest in the gym’s offerings and its newly opened centers. A mix of fun and informative content was shared regularly to keep the audience engaged.
   

• Influencer Engagement: Partnered with influencers who have children, arranging visits to the centers. Over the course of 9 months, these influencers shared their experiences on social media through posts, stories, and reviews. This consistent promotion generated sustained visibility and encouraged visits from families.
   

• Class Marketing: Assisted in the promotion of both virtual sessions and in-person classes at the gym. Strategically used social media and onsite promotions to highlight the convenience of virtual classes and the fun, interactive environment of in-store sessions. This helped drive class sign-ups from parents interested in educational and playful experiences for their children.
   

• Onsite Class Engagement: Engaged staff to actively promote the classes they conducted. Captured images of fun, engaging moments during the sessions and displayed them onsite. This allowed visitors to see the excitement and educational value of the classes, encouraging parents to sign their children up.
   

• Onsite Engagement with Visitors: Staff interacted directly with parents and children visiting the centers, explaining the benefits of the classes and even offering small trials to give them a feel for the activities. This hands-on approach helped increase participation.
   

• Project Management and Vendor Collaboration: Managed all marketing efforts, ensuring a consistent brand message across both online and onsite platforms. Collaborated with outsourced vendors for content creation and digital promotion, ensuring optimal resource use and impactful results.
   

 

Execution

• Social Media and Visual Content Distribution: Regularly shared dynamic images and videos of children and staff engaging in fun, educational class activities. Both virtual and onsite sessions were promoted to highlight the interactive nature of the classes.
   

• Onsite Materials & Promotions: Created and distributed posters, flyers, and onsite write-ups about the value of classes, including visual examples of children participating in sessions. These materials were designed to entice parents who visited the centers.
   

• Regular Class Promotions and Campaigns: Ran frequent campaigns onsite and online to promote the classes, including special offers, free trials, and competitions, which kept engagement high and encouraged more parents to enroll their kids.
   

 

Results

• Increased Social Media Engagement: Through influencer collaborations and engaging content, The Polliwogs saw a significant boost in its social media presence. This sustained online engagement attracted new families and brought back returning customers.
   

• Boosted Class Participation: The combination of social media and onsite promotions led to a noticeable increase in sign-ups for both virtual and in-store classes. Parents were drawn in by the interactive and fun environment for their children.
   

• Staff Engagement: Encouraging staff to be actively involved in the marketing of their classes helped humanize the brand and foster trust with parents, contributing to the success of the campaigns.