Purrfect Avenue

Purrfect Avenue was designed as a multifunctional space located at Clarke Quay Central, combining a cat café, playground, and a relaxing co-working space for parents.

The concept aimed to create a unique experience where visitors could enjoy coffee, interact with the resident cats, and allow children to play at the adjoining Polliwogs playground, offering something for everyone.

Working together with my eldest niece, we came up with the illustrated design of the cat murals to be placed in the cafe.

Key Actions

Naming and Concept Development: Collaborated with the CEO to develop the name Purrfect Avenue, highlighting the cozy, cat-themed atmosphere that would draw both families and working individuals.

Illustration and Interior Design: Worked with my niece to create cat illustrations that were incorporated throughout the space, contributing to the playful and welcoming aesthetic. These designs helped bring the concept to life, ensuring a charming environment for visitors.

Social Media Teasers: Created engaging teasers on social media to build anticipation for the opening. The content highlighted the unique combination of a cat café, playground, and co-working space, appealing to both parents looking to relax while their kids played at Polliwogs, and cat lovers who would enjoy the café's atmosphere.

Results

Brand Identity: Successfully crafted a unique brand identity, from naming to the interior design elements, creating a space that would appeal to families, working parents, and cat enthusiasts.

Unlaunched Project: Despite the strong branding and early marketing efforts, the project did not proceed to launch.