Key Actions

• Visual Branding: Collaborated with the team to create clean, visually appealing images that captured the authentic Japanese dining experience, helping to establish a strong and consistent brand identity on social media.
   

 

• Influencer Engagement: Partnered with local influencers to dine at the restaurant and share their experiences on social media. These posts were key in generating buzz and attracting a broader audience.
   

 

• Social Media Strategy: Launched and managed the restaurant’s social media pages, focusing on building hype around the dining experience and showcasing the restaurant's unique offerings.
   

 

• Stamp Cards and Social Media Contests: Introduced a stamp card program where diners could collect stamps during their visits to earn freebies. Additionally, we launched social media contests to encourage participation and further engage the community.
   

 

Results

• Increased Local Awareness: By the second month, there was a noticeable increase in local diners, indicating the success of the strategy in broadening the restaurant’s appeal.
   

 

• Successful Kickstart: The project effectively kick-started the restaurant’s social media presence, generating excitement, and setting the stage for continued growth.