Key Actions

• Rapid Marketing Deployment: Once the events team finalized the theme and activities, a fast-paced social media campaign was launched. Frequent reposts and engaging stories targeted an audience typically reluctant to pay for tickets, emphasizing the event’s unique selling points.
   

 

• Target Audience Engagement: The event was positioned as a highly anticipated comeback after the previous year's cancellation, creating urgency and appeal among potential attendees.
   

 

• Creative and Design Shift: A fresh, illustrative design approach was chosen to align with the event’s fun and casual atmosphere, moving away from the company’s usual corporate style to attract a broader audience.
   

 

Results

• Exceeded Attendance Goals: The event attracted over 300 participants, well above the initial target of 80 attendees.
   

 

• Increased Social Media Engagement: The strategic use of social media significantly boosted views and interactions, contributing to the event’s success.