What Building My Own Brand Taught Me About Working With Others

When I first started Trixy.&, I thought, “This should be easy.” After all, I’d been helping others build their brands, streamline their marketing, and make things feel clear. I had the templates. I had the experience. I thought I’d breeze through it.

But building your own thing? Entirely different.

You’re emotionally attached and it clouds everything

Designing my own decks took twice as long. I second-guessed every colour. Not because I didn’t know what I was doing but because I cared too much. When you’re so close to your work, objectivity flies out the window.

What works for others doesn’t always feel right for you

I had to unlearn some “best practices” I often recommended. Some of them didn’t fit my pace, my values, or even how I wanted to show up online. I stopped pushing posts just to “stay consistent,” and started writing only when I had something to say.

Compassion is everything

I now understand why clients hesitate, change their minds, or delay decisions. It's not because they’re indecisive, it's because building your brand means revealing parts of yourself.

It’s vulnerable work. I get it now.

Helping others build their brand taught me the strategy, building my own taught me the empathy.

If you’re building something of your own; be gentle with yourself. Even with all the “right tools,” it’s still a journey of self-trust. And if you ever need someone who gets both the technical and the emotional side of brand building, that’s where I come in.

Curious : If you've ever built something from scratch, what surprised you most?

From the desk of Trixy.&

Reflections on creative business, clarity, and brand stories that feel like home.