Personal Reflection on my Digital Marketing Journey
- Trixy Gabriela Tan
- Feb 3
- 2 min read

Listening to Dhawal Shah on BFM's "Open for Business" podcast really hit home. His story of transitioning from a coding background to founding 2Stallions, a digital marketing agency, mirrors my own journey in surprising ways.
During the podcast, Dhawal shared how his love for coding initially shaped his career path, but ultimately led him to something unexpected - building a digital marketing firm. As I listened, I couldn't help but smile, remembering my own days in Electronics and Computer Engineering at the polytechnic.
The most striking part of the podcast was when Dhawal discussed how he and his schoolmate-turned-business partner built 2Stallions from the ground up in 2012. Their focus on helping small businesses compete digitally without massive budgets resonated deeply with me. Like him, I found myself drawn away from my technical roots - in my case, when my cousin suggested marketing might be my true calling instead of being a teacher ( had no intentions to be stepping into the Engineering world as i know that path is not of any interest to me, but due to bad scoring during my O'Level days, that was the next best choice for me to enter and "just get a Diploma. You must have at least a Diploma to succeed in life..."; as my mom have said to me; those were back in the hay days of the 90s.)
Twenty years later, here I am, having just taken my own leap of faith into entrepreneurship. Hearing Dhawal's story on BFM today reinforced that sometimes our technical backgrounds prepare us for business success in ways we never expected. His podcast is a reminder that whether it's coding or circuit boards, these technical foundations can evolve into something completely different yet perfectly suited to who we become.
What a powerful reminder that career paths aren't always linear, but they can lead us exactly where we need to be.
You can listen to his podcast here: https://www.bfm.my/podcast/enterprise/open-for-business/why-2stallions-co-founder-avoided-engineering-and-built-a-digital-marketing-firm-instead
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