One Year of Trixy.& - What I’m Really Building and Why It Matters

It’s been one full year since I started Trixy.& and I still find myself surprised by how much it has shifted not just my work but also my mindset, my pace, and my sense of self. It wasn’t a perfect journey. There were moments I doubted, moments I felt small, and many late nights wondering what I was doing. But underneath all of that was a quiet belief that I could build something of my own that didn’t need to shout to be seen. It just needed to feel true. And that’s how Trixy.& began.

I didn’t start this just to create another agency. I started Trixy.& to be a real partner; someone business owners could trust to think with them, not just sell to them. The goal has never been about chasing trophies or playing big for the sake of looking big. It’s about doing meaningful work that actually moves the needle for the right people.

What most business owners really need isn’t more noise. They don’t need flashy buzzwords, confusing strategies, or to sit through long presentations filled with fluff. They need clarity. They need someone who can make things easier to understand, easier to act on, and easier to see the results from.

They need someone who gets it. Someone who listens, asks the right questions, and builds strategies that actually make sense for them and their stage of business.

I’m building a creative marketing partner, not a factory. I’m here for the founder who is juggling five roles, who wants to grow but doesn’t want to lose themselves in the process. For the ones who say, “I know what I want… I just don’t know how to put it out there.”

This is for the small businesses that want to show up with clarity, heart, and campaigns that don’t just perform. They connect.

I want Trixy.& to become the go-to partner for founders who care about how things feel, not just how they look. I want to reshape how creative marketing is done; making it intuitive, relationship-driven, and deeply human. To build with, not just for, the people behind the business.

Because marketing shouldn’t be made for the numbers. I don’t believe in creating content that looks good online but does nothing for your growth. I’ve seen too many people chase reach or clicks without knowing how it actually helps their business. I care about building strategies that support real direction. That help you speak to the right people, not just please a platform.

You’ll see it in the way I write captions. The questions I ask in a strategy call. The space I create for clients to not just sell, but show up fully.

It’s not about doing everything. It’s about doing the right things with heart, honesty, and a whole lot of clarity.

That’s the world I’m building.

One brand.

One story.

One partnership at a time.